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Telstra Vantage

A yearly business event where Telstra's customers and partners can learn about the latest technology trends and innovative business solutions from Australian experts.

Identifying the pain points

  • Event managers believe that audience engagement is the challenge to having a successful virtual event.

  • Relationship and rapport building rely heavily on body language and physical interaction, which virtual space lacks.

  • Improvements need to be made, which focus on achieving similar or better outcomes, through a virtual setting.

  • Ease-of-use, inclusivity, and accessibility are gaps identified in the previous year’s Telstra Vantage virtual conference event.

  • Every human requires interaction. Engagement is the cornerstone of any successful event, and interactive solutions can increase and maintain it.






How we solve

  • Interactivity and dialogue drive engagement. Understanding expectations helps craft user journeys.

  • Break down accessibility barriers: learnability, usability, and inclusivity.

  • Personalize for an immersive online experience: customizable schedules and flexibility for socializing.

  • Validate concept design with user testing: tested user journeys in real-time moderated interviews, designing easy user journeys in dedicated spaces.





We tested 12 participants, 6 tasks of user journey in 12 hours.

View Prototype





Learnings

  • Plan your day ahead with our new feature, valued by attendees.

  • Attendees loved connecting with booth experts and watching demos.

  • Recorded sessions and downloadable content boost engagement during and after the event.

  • Networking features met the needs of ‘event networkers’. We could extend to voice/video calls for ‘non-networkers’.

© 2023 by Regina Tan.

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