
Telstra Vantage
A yearly business event where Telstra's customers and partners can learn about the latest technology trends and innovative business solutions from Australian experts.
Identifying the pain points
Event managers believe that audience engagement is the challenge to having a successful virtual event.
Relationship and rapport building rely heavily on body language and physical interaction, which virtual space lacks.
Improvements need to be made, which focus on achieving similar or better outcomes, through a virtual setting.
Ease-of-use, inclusivity, and accessibility are gaps identified in the previous year’s Telstra Vantage virtual conference event.
Every human requires interaction. Engagement is the cornerstone of any successful event, and interactive solutions can increase and maintain it.


How we solve
Interactivity and dialogue drive engagement. Understanding expectations helps craft user journeys.
Break down accessibility barriers: learnability, usability, and inclusivity.
Personalize for an immersive online experience: customizable schedules and flexibility for socializing.
Validate concept design with user testing: tested user journeys in real-time moderated interviews, designing easy user journeys in dedicated spaces.
We tested 12 participants, 6 tasks of user journey in 12 hours.
Learnings
Plan your day ahead with our new feature, valued by attendees.
Attendees loved connecting with booth experts and watching demos.
Recorded sessions and downloadable content boost engagement during and after the event.
Networking features met the needs of ‘event networkers’. We could extend to voice/video calls for ‘non-networkers’.